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The National Motor Vehicle Theft Reduction
Council (NMVTRC) today released figures
showing a dramatic drop in the theft rate of
Yamaha motorcycles. This is a direct result of
the company adopting DataDotDNA
identification protection across its entire range
two years ago.
The NMVTRC Executive Director, Ray Carroll,
said the Council was especially pleased with
these results as they had long been
encouraging motorcycle importers to provide
better, permanent identification of their
vehicles to help combat theft.
“Motorcycles are very portable and easily
stolen”
says Carroll. “Also, with easily removed
Vehicle Identification Number (VIN) and engine
markings they can have their identities
changed or they can simply be dismantled for spare parts.
DataDotDNA fixes the identity problem because the VIN is
effectively applied to each bike up to 4000 times”.
The latest theft rate statistics show that in the two years that all
new Yamahas have carried DataDotDNA, there has been an 18%
drop in theft of new models sold compared to the previous two
years. That figure includes bikes stolen and recovered, but the theft
rate of bikes stolen and never recovered has shown even better
improvement, with the numbers dropping by almost 25%.
Also encouraging is a 23% drop in the number of stolen and
unrecovered off-road Yamahas, given that dirt bikes are especially
attractive to thieves.
Press release
DataDotDNA thwarts bike thieves 21 Jan 2009
By comparison, another leading motorcycle brand that has not fitted
DataDotDNA across its range has shown only a small improvement
in theft rates over the same period, which further validates the
impressive Yamaha results.
Steven Cotterell, Director/General Manager of Yamaha Motor
Australia, says:
“YMA is an innovator that is always looking to add
value for its customers. Yamaha is the first firm in both our
outboard and motorcycle industries to protect its products with
DataDotDNA, but we doubt we’ll be the last. We believe that
effective anti-theft measures will benefit the whole industry in the
long run.”
DataDot Technology Chief Operating Officer, Ben Bootle, added his
congratulations to Yamaha.
“We have long known of the proven
benefits that DataDotDNA delivers to the 24 motor vehicle
manufacturers around the world who employ the system on their
vehicles, and Yamaha’s success proves the effectiveness and value
of the application in motorcycle protection
. In addition, the
Australian Crime Stoppers organisation endorses all initiatives that
use DataDotDNA technology.”
How DataDotDNA works
DataDotDNA is a high grade polyester microdot, around 1 millimetre
in diameter, with lines of text applied using a sophisticated laser
imaging process. This text includes the unique VIN (Vehicle
Identification Number) or PIN (Personal Identification Number) for
each vehicle and the manufacturer’s name.
Several thousand DataDotDNA are sprayed or brushed onto high
value parts and the chassis/frame of each car or motorcycle using a
clear adhesive containing a UV tracer that fluoresces under UV light
(Black light). A final layer of security is the inclusion of a synthetic
DNA, DatatraceDNA that ensures that the DataDotDNA system can
never be counterfeited.
About the National Motor Vehicle Theft Reduction Council
The NMVTRC is an initiative of all Australian governments and the
insurance industry to develop strategies and implement programs to
reduce the levels of car and motorcycle theft in Australia. | 
